Category: Home fragrance · Region: UAE (with EU distribution) · Engagement: Full private label setup
The starting point
A founder with a strong personal brand on Instagram (50k engaged followers in the home and lifestyle space) wanted to launch her own home fragrance line. She had €45,000 of capital and a clear aesthetic but no experience with manufacturing.
What we did
- Sourced and vetted three candidate factories in Turkey and Portugal — selected the Portuguese partner for EU shipping speed and IFRA compliance handling
- Managed sampling cycle: four iterations, six months condensed into seven weeks
- Coordinated packaging design (in-house designer working to our brief), bottle sourcing, and label compliance for EU and GCC
- Placed first PO of 1,800 units across three SKUs
- Set up dual fulfillment: EU 3PL for European orders, Dubai warehouse for GCC
Launch results
- Time from kickoff to first customer delivery: 14 weeks
- First-day revenue: €18,400 (Instagram launch)
- First 60 days revenue: €82,000
- Sell-through of initial inventory: 71% in first 90 days
- Reorder placed: month 3
What made it work
Speed in private label is almost always limited by the factory relationship and the founder’s decisiveness on packaging. Our partner factory had pre-vetted compliance paperwork, and the founder made fast, clear sampling decisions. That removed two months of typical drag from the timeline.