Last updated: April 2026
This Privacy Policy describes how Uus Kaubatee OÜ (“New Trade Road”, “we”, “us”) collects, uses, and protects your personal data when you use our website and services.
1. Who we are
Uus Kaubatee OÜ is a company registered in the Republic of Estonia, operating under the brand name New Trade Road. Our website is newtraderoad.com. For privacy enquiries, contact support@newtraderoad.com.
2. What we collect
When you submit a form on our site we collect: your name, email, phone (optional), company name, country, area of interest, project budget (if provided), and the message you send. We also automatically collect technical data such as IP address, browser type, referring URL, and pages viewed, via standard server logs and privacy-respecting analytics.
3. How we use it
- To respond to your inquiry and provide the services you request.
- To maintain a record of communication and any subsequent engagement.
- To comply with our legal and accounting obligations under Estonian and EU law.
- To improve the website, our services, and our internal operations.
4. Legal basis
We process your data on the basis of (a) your consent, provided when you submit a form, (b) the necessity to perform a contract with you or take steps at your request prior to a contract, and (c) our legitimate interest in operating and improving our business.
5. Sharing
We do not sell your data. We share your data only with (i) trusted service providers who help us operate the site, email, and CRM systems, all bound by confidentiality obligations, and (ii) authorities where legally required.
6. Retention
We keep your inquiry data for as long as needed to respond and, where a business relationship develops, for as long as required by applicable tax, accounting, and commercial law. You may request deletion at any time.
7. Your rights
Under the GDPR you have the right to access, correct, delete, and restrict the processing of your data, to data portability, and to object to processing based on legitimate interest. To exercise any of these rights, email support@newtraderoad.com. You also have the right to lodge a complaint with the Estonian Data Protection Inspectorate (aki.ee).
8. Cookies
Our site uses minimal cookies for essential functionality. We do not use third-party advertising cookies. Any analytics cookies used are privacy-respecting and anonymized.
9. Changes
We may update this policy from time to time. The current version is always available at this URL, with the last-updated date at the top.