Category: Premium kitchen appliances · Region: Spain · Engagement: Webshop setup + supplier access + brand authorization
The starting point
Two co-founders, both with food and beverage industry backgrounds, identified an underserved segment in Spanish e-commerce: premium home espresso and kitchen appliances above the €500 price point. The big-box retailers in Spain do not curate this range well, and the brand-direct sites have poor service quality.
What we did
- Built a Spanish-language premium store with category education content
- Secured authorized reseller status with three category-leading brands across espresso, kitchen mixers, and specialty appliances
- Negotiated direct distributor relationships rather than going through Spanish wholesalers
- Set up local fulfillment with returns handling in Madrid
Year-one results
- Operational break-even reached: month 4
- Year-one revenue: €310,000
- Gross margin: 38%
- Customer support response time: under 2 hours during business hours
- Repeat or referred customer rate at year end: 24%
What made it work
The decision to invest heavily in pre-purchase customer education (long-form articles, product comparison pages, video) before they spent on paid traffic. By the time they turned on Google Ads, their organic search position was already strong — which made every paid click cheaper.